04 / EmbroideryShantou · China

Five embroidery hands. One needle language.

Embroidery is a needle-led craft: thread is drawn through the fabric to the design and woven into pattern and colour. We keep five embroidery families in house, so the technique follows the garment instead of the other way round.

Craft 04Craft 04
Sample room · multi-head embroideryKKVVSS
5 familiesApplique to sequin
In houseSampling & bulk
Hand finishedTrims & beadwork
SleepwearNext-to-skin tested
Techniques

Every family below is quoted with its own thread, backing and finishing plan, so cost and hand-feel stay predictable from sample to bulk.

What each stitch does to the garment.

Applique embroidery01
01 / Raised panel

Applique embroidery

Cut the applique cloth to shape, place it on the garment and fill cotton between the two layers so the motif sits proud of the surface.

Good: strong reliefWatch: cost, small areas
Towel embroidery02
02 / Terry hand

Towel embroidery

A three-dimensional stitch whose finished surface resembles towelling — soft, airy and visibly tactile on robes and blankets.

Good: soft, breathableWatch: snags easily
Openwork embroidery03
03 / Hollow ground

Openwork embroidery

Holes are trimmed along the pattern and bridged with thread, building a transparent, layered panel that reads as lace without the weight.

Good: transparencyWatch: snag risk
Couching stitch04
04 / Cord & ribbon

Couching stitch

Ribbon or cord is laid on the surface and stitched down along the pattern — a simple, long-established method with an elegant, generous line.

Good: elegant lineWatch: bulk on fine fabric
Sequin embroidery05
05 / Light work

Sequin embroidery

Sequins are applied by machine or by hand for a glittering surface, usually as a high-end accent on holiday and bridal pieces.

Good: high shineWatch: thread break = loss
Placement

We place embroidery where it is felt as much as seen: cuffs, yokes, plackets and pockets — flat where the body rests, raised where the eye lands.

Where embroidery earns its place.

We place embroidery where it is felt as much as seen: cuffs, yokes, plackets and pockets — flat where the body rests, raised where the eye lands.

Where embroidery earns its place.
Robe cuffs & hemsA 2–4 cm band in a tonal thread lifts a plain sateen robe without changing its hand.
Nightgown yokesOpenwork across the yoke keeps the chest light and adds structure where the fabric is cut on the bias.
Holiday motifsChristmas and Halloween pieces take sequin and applique work best, kept to small areas for comfort.
Brand markMonograms and small logos at the pocket or cuff, matched to your label artwork and thread Pantone.

Ask for a stitch-out on your own fabric before the first sample run — it is the only reliable way to judge coverage and drape.

Next step

Send the artwork. We will return a stitch plan.

Share a sketch, a reference photo or a tech pack. We reply with thread options, stitch density, backing and a costed sample timeline.

Sampling · Bulk · Private label
Follow us